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Ola Launches Its New Self-Drive Rental Car Services

Today, cab aggregator Ola launched a self-drive car rental service on its platform ‘Ola Drive’ with a plan to add 20,000 vehicles by end of 2020, according to the company statement on Thursday. In Bengaluru, the services were initially started for users as a pilot. The company plan to launch the service across Hyderabad, Mumbai and New Delhi shortly. This service will introduce for users in Bengaluru through pick up stations located across different residential and commercial hubs. User can choose to book a car of their choice for as little as 2 hours by paying a security deposit starting at Rs 2000.

All Ola Drive cars across segments will come equipped with Ola’s connected car platform ‘Ola Play’, enabled through a 7-inch touchscreen infotainment device, and will include GPS, media playback, and Bluetooth connectivity.

Users will have access to the platform’s support and safety features such as a 24/7 helpline, emergency button, which prompts an immediate call from Ola’s dedicated safety response team, and real-time tracking. The service will also include roadside assistance as well.

He added that in the first phase of the Ola Drive roll-out, the service will be offered as a short-term self-drive car-sharing service. “We (will also) look to introduce long-term subscription, corporate leasing, and more options in the times to come,” Srinivas said.

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